Excellent opportunity for a highly-productive Growth Marketer with experience developing a scaling brand in the B2B SaaS world. We are looking to connect with candidates with proven experience in end to end marketing management and driving lead generation, product trials & conversions.
Senior Brand Manager - AI Driven Brand Management SaaS Platform
£45,000 - £55,000 + Pension & Healthcare + 25 Days Holidays + Birthday Off + Share Options
Who we are:
We are changing the game for the edgy, savvy and independent brands out there by giving them access to affordable, immediately actionable brand guidance. For the first time, ever. We’re at the start of a revolution.
Our team is building the world’s largest global brand guidance platform which brings together deep scientific insight on how brands succeed, and immediately actionable growth-driving guidance. Our brand management platform keeps a live 24/7 pulse on how real people feel and think about a brand, its competition and category, so brand owners can see the impact of their marketing activities, identify moves their competitors are making, and get immediate guidance on what they need to do to propel the success of their brand. Ultimately, to get bigger, faster.
Launched this year in the UK and US, the quickly expanding business is looking for a skilled Senior Brand Manager to run the UK business by getting the product into the hands of the right people – the small and medium sized B2C brand owners. As the UK’s first Senior Brand Manager you will forge the pathway towards building and executing our acceleration strategy. You will execute and localise the global channel strategy to drive our business growth for 2020 and beyond. You will work with the Global Head of Marketing to drive UK penetration and develop plans to drive its success within the UK, nationally.
Senior Brand Manager Key Responsibilities:
+ Work with Global Head of Marketing to develop UK channel strategy and marketing execution with focus on driving subscription recruitment, retention, upsell and cross-sell for smaller and medium sized brands
+ Creation & execution of UK channel partner strategy – identifying business opportunities to drive trials with aggregators of brands (i.e. trade associations, business platforms and more)
+ Creation & execution of UK editorial press strategy including paid content features, marketing assets and social media content
+ Maintain, manage and grow the end to end Brand Identity – from logo, tone of voice, ID style guide to user-facing UI and UX
+ Management of the UK Brand & UK Marketing budgets
+ Development of our digital strategy and marketing execution with focus on driving subscription recruitment, retention, upsell and cross-sell
+ Creation of paid, earned and owned digital strategy including the buying, optimising and reporting on social media performance cross channel
+ Creation of digital marketing assets and social content – everything from snackable social content to long-form editorial – to be used across social media & editorial press
+ Work with Head of Marketing, CRO & CTO on product roadmap fueled by subscriber wants and needs identified during recruitment and on current product optimisations – including UX & UI, data visualisations, product features and more
+ Management and upkeep of the our Website and all social media channels, including Social Media Management
+ Team Leadership and Process Development
+ 5+ years of Brand Manager experience, preferably in the B2B space with a focus on Digital
+ 3+ years experience managing Social Media and buying digital media
+ Proven experience leading and mentoring an inter-agency team
+ Experience working on global brands, with focus on UK and US
+ Brand portfolio of creative assets you’ve personally developed and executed
+ Proven Brand Building experience, driving recruitment and trial of new products
+ A proven showcase of developing full year, multi-channel campaigns and executing Business-to-Business digital partnership, including effective audience segmentation, targeting and retargeting campaigns.
+ In touch with the latest cultural trends across emerging segments, new growing brands and especially new & growing digital B2C and B2B platforms.
+ Experienced in the major and the emerging eCommerce platforms with focus on the emerging DTC landscape.
+ History creating, building and managing brands with integrity & consistency
+ Strong written verbal & written communication skills – including experience blogging and / or editorial journalism.
+ Digitally native – social media & mobile technology is second nature
+ Creative thinker, problem solver with keen eye for detail
+ Ability to thrive in an growing culture
Your Background / Previous Roles May Include:
SaaS Marketing, B2B Software Marketing, B2B Digital Marketing, Growth Hacker, Social Media, Brand Marketing, Growth Marketing
Interested? Apply here for a fast-track path to the Hiring Manager